Leonori: innovating automotive with a conversational AI agent
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Aeonvis has realized the first agent conversational AI integrated with Salesforce for Leonori, a historic Roman car dealership. The solution introduced a new contact channel via WhatsApp, allowing users to receive real-time information about the used car fleet and automatically qualifying leads before sales intervention.
#Automotive #AI #Agentforce #ConversationalAI #Salesforce #LeadGeneration
Leonori chooses Aeonvis to innovate
lead generation in Automotive
through the development of the first conversational AI agent integrated with Salesforce
THE CLIENT
Leonori: excellence in Automotive
and digital innovation.
Leonori is one of the leading car dealerships in Rome, with 7 locations in the area. The company offers a complete service ranging from the sale of new, used and km 0 cars , to
rental and leasing services, always putting the customer at the center of the buying experience. Leonori chose Aeonvis to evolve its Salesforce ecosystem toward artificial intelligence solutions applied to business. What began as an AI project has turned into a long-term strategic partnership: dto the integration with Klaviyo for Marketing Automation, through to revising internal processes to maximize the adoption and effectiveness of digital platforms.
THE CHALLENGE
Open a new channel of qualified lead generation through
conversational AI
Leonori had identified a concrete opportunity: to increase the collection and qualification of leads from the used car site by introducing a contact channel that would break down the barriers between curiosity and conversion.
The challenge was to make contact immediate and natural, allowing users to interact directly from the site via WhatsApp with a digital agent, without having to wait for a human operator to be available.
Objectives:
- Breaking down friction: Making first contact immediate and accessible, leveraging the familiarity of WhatsApp
- Provide factual information: respond with real, up-to-date data on the available car fleet
- Qualify before engaging the sales team: Collect useful information about the customer and the car of interest before handing over to the sales team
TheAI agent had to be able to query Leonori’s fleet database in real time, respond to specific user requests, and collect the data needed to generate leads that are already profiled and ready to be worked on by salespeople.
THE SOLUTION
A conversational AI agent that turns conversations
into ready-to-use leads
Aeonvis designed and implemented a agent Conversational AI integrated into the Leonori site and accessible via WhatsApp, capable of natural language dialog, providing up-to-date fleet information and automatically registering qualified leads in Salesforce.
What we did:
Development of the conversational agent
- Designing the AI agent capable of interpreting user requests in natural language
- Integration with the used car fleet database to provide updated information in real time
- Configuring the conversational flow to collect contact data and qualify the lead
Strategic consulting: educating AI for a car dealer
- Identifying relevant information for an automotive dealer (category, make, model, price range, registration year)
- Construction of instructions (prompt engineering) to ensure relevant and contextual responses
- Support Leonori in defining the tone of voice and information to be provided to the agent
Native integration with Salesforce
When the user leaves their details during the conversation, the system automatically registers the contact as a lead in Salesforce e stores the conversation with the user.
No lost data, no manual reprocessing, no interruption in the customer experience.
How it works:
During the conversation through WhatsApp, the user can:
- Ask about available cars
- Receive updated details about the vehicle of interest
- Leave your contact information to be contacted back
When the user provides their data, the system automatically registers the lead in Salesforce. The salesperson who will take over the entered lead can view the car of interest, the contact data, and the entire conversation with the AI agent.
The lead arrives already warm, qualified, and contextualized.
THE RESULT
Commercial enters the scene
already advantaged
When an AI agent-generated lead arrives in Salesforce, the salesperson taking the lead has all the context needed to get off to a head start:
- The customer’s car of interest
- Full contact details
- The entire conversation with the AI agent
The salesperson already knows what the customer wants and can focus directly on the relationship and closing, without wasting time in initial discovery.
WhatsApp lowers the barrier to entry compared to traditional channels: no forms to fill out, no hours to meet, and joins phone, e-mail, and web as a new acquisition touchpoint.
From AI project to strategic partnership
The Leonori project represents the Aeonvis’ first AI customer case in the automotive sector: a concrete demonstration that artificial intelligence, when well integrated into business processes and data, generates real and measurable value from the very first months.
A starting point, not an ending point. The collaboration with Leonori continues to evolve: from the integration with Klaviyo for Marketing Automation activities to the current overhaul of internal processes. Because AI, when truly integrated into a company’s processes, becomes a lever of continuous transformation.
Want to bring conversational AI into your business?
Find out how Agentforce can turn conversations into real business opportunities by natively integrating artificial intelligence into your Salesforce ecosystem.
