Learn how Pharma and MedTech companies are evolving CRM from an operational tool to a strategic growth lever, thanks to connected data and AI agenting
When: Tuesday, May 26, 2026 | Hours: 11:00 a.m. – 12:30 p.m.
Where: Online Webinar – Free Live streaming
Also viewable simultaneously on Aeonvis LinkedIn page
Sign up now and reserve your spot! https://shorturl.at/FXv8Y
The market is changing: are you ready to govern complexity?
The pharmaceutical and MedTech sector is undergoing a deep and accelerated transformation. Competition is no longer played on product alone, but on the ability to govern complexity, data, and processes in a structured and intelligent way.
According to the Salesforce State of Life Sciences 2025 and theIBM Institute for Business Value, regulatory complexity has doubled, 73 percent of pharma companies are exploring new digital engagement models, and up to 40 percent of ISFs’ time is taken up by low-value-addedadministrative tasks.
Continuing to use CRM as a simple “visit log” is no longer enough. The companies that gain a real competitive advantage are those that evolve it into a strategic layer, capable of connecting data, insights and decisions throughout the value chain.
Complexity is not eliminated. One learns to govern it better than others.
A webinar to understand where the market is really going
Aeonvis, in collaboration with IBM and Salesforce, is organizing the free webinar: “Agentforce Life Sciences: the value of change for the pharmaceutical market” designed for CIOs, IT, sales&marketing managers who need to make decisions today to build a sustainable operating model tomorrow.
During the webinar we will look at:
- real market challenges (regulations, fragmented data, ISF processes under pressure),
- Because migration to the cloud is not a simple lift-and-shift,
- How Agentforce Life Sciences enables an AI-first, omnichannel, data-driven CRM,
- Howagentic AI(Agentforce) transforms the daily activities of ISFs, reducing operational effort and increasing the quality of the physician-scientist relationship.
Agenda
- Challenges in the pharmaceutical market and the role of CRM: new regulations, changing HCP expectations, pressure on business processes, and the end of legacy systems.
- Agentforce Life Sciences – Live Demo: The ISF work cycle in a concrete demo: visit planning, preparation with AI insight, interaction with the HCP, automatic synthesis, next best action, and data enhancement.
- How to evolve CRM from an operational tool to a strategic layer: how CRM becomes the company’s “nervous system”: from data collected in the field to operational insight to strategic decision-making.
- From migration to modernization: data, governance and roadmap: design approach, KPIs and governance to introduce AI and new CRM models in a structured and sustainable way.
- Concrete experiences and cases
- The value of counseling and adoption
- Final Q&A with experts: a face-to-face discussion to bring home practical and immediately applicable answers
Speakers
- Claudio Abbiati – Executive Director Sales & Marketing, Aeonvis
- Roberto Marcon – Salesforce Solutions Lead, IBM Consulting
- Andrea Beretta – Salesforce Industry Expert, IBM Consulting
- Luca Caucchioli – Solution Engineer, Agentforce LSC, Salesforce
- Benedetto Virzi – Presales Manager Salesforce, Aeonvis
How Aeonvis, IBM and Salesforce support the change process
CRM transformation in pharma requires more than technology.
- Aeonvis supports companies as a specialized Life Sciences systems integrator, accelerating the adoption of Agentforce Life Sciences and ensuring efficiency, scalability, and user adoption.
- IBM brings proprietary methodology, assets, and accelerators for data centricity, secure and compliant migration, governance, and the introduction of AI at enterprise scale.
- Salesforce, with its Agentforce Life Sciences, offers an AI-native platform that unifies business, medical, and market data, supporting ISF and management with predictive and actionable insights.
Aeonvis, in partnership with IBM and Salesforce, propose an integrated approach to evolve CRM from an operational tool to a strategic lever of growth.
Why participate
- Understand why CRM migration in pharma is never just an IT project and how to engage the business from the start
- See a live demo on the real cycle of ISF: from visit planning to next best action generated by AI
- Bringing home a concrete roadmap: KPIs, adoption steps, and change management levers applicable to your context
- Engage directly with Aeonvis, IBM, and Salesforce experts on challenges specific to your industry
If you have responsibilities on digital transformation in a Pharma or MedTech company, this is the event where you will find speakers who speak your language, with data, real cases and practical answers.
🔗 Places are limited. Sign up now! → https://shorturl.at/FXv8Y
May 26, 2026 | 11:00 a.m. – 12:30 p.m.
Free live streaming
Also viewable on the Aeonvis LinkedIn page
For more information: marketing@aeonvis.com
We are waiting for you!
