What are the marketing automation trends 2024?
The year 2023 was a great year for marketing automation. Looking back over the past two years, the segment has […]
What is the relationship between AI and marketing?
Artificial Intelligence (AI) in the world of Marketing is like the wind that powerfully propels the boat of strategy toward […]
Email Marketing: everything you need to know
We had already discussed in one of our previous posts the difference between email marketing and marketing automation. What we […]
Marketing automation campaign: the importance of strategy
We have already explored its meaning as well as its importance for the success of a company that aims to […]
Marketing automation and retail: why personalize the customer experience and how to do it.
Experiencing a unique shopping journey and doing so consistently across different touchpoints is the key to e-commerce today. But, from […]
Marketing Automation and email marketing: features and differences
On the web, as well as among industry professionals, there is still little clarity on what it means to do […]
How artificial intelligence helps you in customer service
Every time artificial intelligence is mentioned, there’s always a hint of unease. Partly because we all think of HAL 9000 […]
Marketing Automation and Sales Funnel: the close relationship
Marketing Automation and Sales Funnel: a very close relationship. Today, let’s discover together how to build and strengthen their connection. […]
Managing Customer Relationships: CRM and Marketing Automation
How to structure business practices to bring the company closer to Its customers through CRM and Marketing Automation? Here’s the […]
