Retail KPIs: what they are and why to monitor them
Count what can be counted, measure what is measurable, and make measurable what is not.” – Galileo Galilei. Galileo Galilei, […]
How artificial intelligence supports analytics through predictive analysis
In our previous articles dedicated to analytics, we discussed what Data Storytelling represents, considered a new tool for business growth […]
How to guide business decisions to success through Data storytelling
In our previous articles dedicated to analytics, we discussed what data literacy and data strategy entail and when a company […]
Data literacy: meaning and use of data literacy
We have often talked about data, and this is because their importance in the business system is such that they […]
Customer Journey and Data: tracking and improving the experience between customer and company
The customer journey, that is, the path the user takes before reaching a conversion, is undoubtedly one of the most […]
Data Strategy: what it is and how to build it
A few articles ago, we talked about data and their importance. Well, data is now everywhere. We collect it, classify […]
Digital transformation and analytics: the challenge of data management.
Data is at the heart of digital transformation, just as it is at the center of our lives and the […]
From Business Intelligence to Active Intelligence: here’s what changes.
Changing means innovating, facing new challenges, setting increasingly ambitious goals—changing means growing. This is the journey that business intelligence has […]
Business Intelligence: how much does it cost not to have it?
Why is it important for companies to invest in building a comprehensive data and analytics platform? In a previous article, […]
Business Analytics and Business Intelligence: what they are and how they differ.
We have already discussed this in our previous posts, but it’s never enough because data and their analytical ability to […]
How to Become a Data Driven Enterprise
How much of a difference can a good data-driven marketing strategy make? The winning combination always comes down to: data, […]
The importance of adopting a data-driven marketing strategy.
“Data has become the fourth factor of production, after the classic land, labor, and capital.” Vincenzo Cosenza (digital strategist). As […]
