AIOP: innovation and efficiency in the private health care sector
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Improving healthcare efficiency with Salesforce and Aeonvis
THE CLIENT
AIOP: serving private hospitalization in Italy for more than 50 years
AIOP (Italian Private Hospital Association), founded in 1966, is a nonprofit association representing 529 private nursing homes and hospital facilities throughout Italy. The association’s mission is to promote and enhance the role of private hospitalization, ensuring excellent health care protection for citizens who choose private health care.
THE CHALLENGE
Business process optimization with Aeonvis
Prior to the introduction of Salesforce CRM, AIOP struggled daily with several issues, including: data fragmentation, manual administrative processes, and the use of outdated management software. These inefficiencies limited the association’s ability to operate accurately and effectively, hampering communication internally and with member facilities. In addition, there was a need to improve the management of master records, membership dues, and payment tracking to ensure greater efficiency and better quality of service.
THE SOLUTION
AIOP has adopted Salesforce as a customized solution to optimize operational and administrative management, improving the efficiency and effectiveness of activities and enhancing overall performance
Aeonvis, through the Salesforce platform, has introduced innovative solutions leading to tangible and effective improvement:
- Custom Salesforce:this tailor-made solution made it possible to easily manage data from member facilities while also implementing automation logic for membership fees. In particular, thanks to an algorithm developed ad hoc, it was possible to automatically calculate dues, send notifications for due dates and payments, and keep master information up-to-date.
- Account Engagement:the marketing tool automation of Salesforce has made it possible to optimize marketing activities, enabling an exchange of information through automation and the sending of targeted newsletters, improving the effectiveness and personalization of communication.
- Integration with the AIOP website:The integration of Salesforce with the AIOP website has enabled members to view up-to-date data regarding the association’s internal structures and bodies in real time. This direct link has improved access to information, making the service offered more transparent and immediate.
THE RESULT
Thanks to the intervention of Aeonvis and the implementation of Salesforce’s advanced solutions, AIOP has achieved a comprehensive and integrated view of internal flows and communication with its member facilities, consolidating its position as a benchmark in the private healthcare sector.
Centralization of data and automation of internal business processes have increased efficiency, reducing management time and allowing staff to focus on more strategic activities. In addition, the implementation of an algorithm for calculating dues and automatic notifications has improved internal associate management, significantly reducing errors and ensuring greater reliability. Communication with members has become more effective with Salesforce’s marketing automation tool, which now allows for personalized e-mail marketing campaigns, a key element in keeping members informed and engaged. Finally, real-time access to data via the AIOP website has simplified the use of information, improving the overall member experience.
