Accademia Artisti: digital training and growth with Salesforce and Aeonvis
Share:
2018 to present, Aeonvis has accompanied Accademia Artisti on an ongoing evolutionary journey that has transformed the operating model and enhanced the training experience through an integrated digital ecosystem based on Salesforce.
#Education #CRM #DigitalTransformation #Salesforce #CustomerSuccess
Customized digital training: the Aeonvis solution with Salesforce technology
THE CLIENT
Accademia Artisti: the performing arts school that combines tradition and innovation
Accademia Artisti is a performing arts training school with sede in Rome and Milan, offering an accessible and increasingly digital educational experience. The goal is to train new talent through up-to-date pathways, including distance learning, thanks to an efficient and modern organizational structure.
THE CHALLENGE
Accademia Artisti: digitizing to grow
Prior to the introduction of Salesforce, Accademia Artisti operated with disconnected and unstructured processes, manually managing recruiting e marketing, without contact tracking or digital tools to support it. Information was fragmented among departments, internal communication was inefficient, and the absence of a unified platform slowed performance evaluation. At a time when For Accademia Artisti it was essential to expand educational offerings beyond physical locations, it needed an integrated and flexible digital ecosystem, capable of ensuring operational continuity and supporting nationwide growth.
THE SOLUTION
Salesforce as a scalable digital ecosystem, with expertise from Aeonvis
Thanks to the consulting services of Aeonvis and the flexibility of the Salesforce platform, Accademia Artisti has created a digital that is robust and adaptable, designed to support all phases of the training journey: from lead collection to course management and fruition.
- Customized Salesforce: CRM has become the operational center of the organization, managing the student lifecycle from first contact to training in a structured way, with traceable and consistent processes.
- Marketing Cloud Account Engagement: the marketing tool automation has enabled flows of nurturing automation, optimizing lead conversion and making sales activities more efficient.
- Totara Learn Integrated LMS: the digital education platform has been fully integrated with Salesforce, enabling ad Accademia to offer distance learning courses on an ongoing basis..
- Invoices InCloud e DocuSign: automation of administrative processes has simplified contract and invoice management, improving the experience for both staff and students.
- Chat Console and calendar avanced: customer service has been enhanced through the introduction of tools for conversation management and appointment scheduling, with a significant improvement in internal coordination.
- Aircall, dashboard analytics and Aliante DTS Digital: communication has been made smoother with the integration of the switchboard Aircall, the dashboard analytics allowed for constant monitoring of operational performance while the interface with Aliante DTS Digital has enabled a synchronization of financial data, ensuring a 360-degree view of the entire sales process of the training paths.
THE RESULT
The adoption of Salesforce and the ongoing support of Aeonvis have enabled Accademia Artisti to evolve toward a more structured, digital and scalable organizational model. The centralization of data, automation of flows and integration of technologies have improved internal efficiency, making selection, communication and training management activities smoother and more traceable.
The full integration of teaching and administrative tools ensured continuity even in unexpected contexts, such as during the pandemic, allowing the Accademia to continue course delivery without interruption. In addition, the use of cross-departmental dashboards and reports has made decisions faster and based on real data, improving coordination and performance monitoring.
The Accademia Artisti project represents a concrete case of gradual digital transformation, achieved through a collaborative approach that put technology at the service of people.
A replicable model based on solid tools and a shared strategic vision. The result is +30% YoY growth over the 2018-2025 period, achieved through a tailored digital journey that combined trust, collaboration, and continuous innovation. Today, Accademia Artisti represents a benchmark for the private education sector, demonstrating how digital transformation can generate real and lasting value.
