{"id":31760,"date":"2026-05-20T14:09:02","date_gmt":"2026-05-20T12:09:02","guid":{"rendered":"https:\/\/www.aeonvis.com\/crm-in-pharma-from-visit-register-to-strategic-lever-whats-changing-and-how-to-prepare\/"},"modified":"2026-06-08T16:54:31","modified_gmt":"2026-06-08T14:54:31","slug":"crm-in-pharma-from-visit-register-to-strategic-lever-whats-changing-and-how-to-prepare","status":"publish","type":"post","link":"https:\/\/www.aeonvis.com\/en\/crm-in-pharma-from-visit-register-to-strategic-lever-whats-changing-and-how-to-prepare\/","title":{"rendered":"CRM in pharma: from visit register to strategic lever. What&#8217;s changing and how to prepare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31760\" class=\"elementor elementor-31760 elementor-31202\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f98a9d3 e-flex e-con-boxed e-con e-parent\" data-id=\"4f98a9d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338685ed elementor-widget elementor-widget-text-editor\" data-id=\"338685ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Learn how Pharma and MedTech companies are <strong>evolving<\/strong> CRM from an operational tool to a strategic growth lever, thanks to connected data and AI agenting<\/em> <\/p>\n<p><strong>When<\/strong>: Tuesday, May 26, 2026 | Hours: 11:00 a.m. &#8211; 12:30 p.m. <br\/><strong>Where<\/strong>: Online Webinar &#8211; Free Live streaming <br\/><strong>Also viewable simultaneously on<\/strong> <a href=\"https:\/\/www.linkedin.com\/company\/aeonvis\/\" target=\"_blank\" rel=\"noopener\">Aeonvis LinkedIn page <\/a> <\/p>\n<p>Sign up now and reserve your spot! <a href=\"https:\/\/shorturl.at\/FXv8Y\" target=\"_blank\" rel=\"noopener\">https:\/\/shorturl.at\/FXv8Y<\/a><\/p>\n<p><strong>The market is changing: are you ready to govern complexity?<\/strong> <\/p>\n<p>The <strong>pharmaceutical<\/strong> and <strong>MedTech <\/strong> <strong>sector<\/strong> is undergoing a deep and accelerated transformation. Competition is no longer played on product alone, but on the ability to govern complexity, data, and processes in a structured and intelligent way.   <\/p>\n<p>According to the <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/Industry%20-%20HLS\/Healthcare\/state-of-service-healthcare-and-life-sciences-edition-25.pdf\" target=\"_blank\" rel=\"noopener\">Salesforce State of Life Sciences 2025<\/a> and the<a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\" target=\"_blank\" rel=\"noopener\">IBM Institute for Business Value<\/a>, <strong>regulatory complexity has doubled<\/strong>, <b>73 percent<\/b> of pharma companies are exploring new digital engagement models, and up to<strong> 40 percent of ISFs&#8217; time<\/strong> is taken up by low-value-added<b>administrative<\/b> <strong>tasks<\/strong>.  <\/p>\n<p>Continuing to use <strong>CRM<\/strong> as a simple &#8220;visit log&#8221; is no longer enough. The companies that gain a real competitive advantage are those that evolve it into a <strong>strategic layer<\/strong>, capable of connecting data, insights and decisions throughout the value chain. <\/p>\n<p>Complexity is not eliminated. One learns to govern it better than others.   <\/p>\n<p><strong>A webinar to understand where the market is really going<\/strong> <\/p>\n<p>Aeonvis, in collaboration with <strong>IBM and Salesforce<\/strong>, is organizing the free webinar: &#8220;<strong>Agentforce Life Sciences: the value of change for the pharmaceutical market<\/strong>&#8221; designed for CIOs, IT, sales&#038;marketing managers who need to make decisions today to build a sustainable operating model tomorrow.  <\/p>\n<p><strong>During the webinar<\/strong> we will look at:  <\/p>\n<ul>\n<li><strong> real<\/strong> <strong>market<\/strong><strong> challenges<\/strong> (regulations, fragmented data, ISF processes under pressure),  <\/li>\n<\/ul>\n<ul>\n<li>Because <strong>migration<\/strong> to the <strong>cloud<\/strong> is not a simple lift-and-shift,  <\/li>\n<\/ul>\n<ul>\n<li>How <strong>Agentforce Life Sciences<\/strong> enables an <strong>AI-first<\/strong>, omnichannel, data-driven <strong>CRM,<\/strong> <\/li>\n<\/ul>\n<ul>\n<li>How<strong>agentic AI<\/strong><strong>(Agentforce<\/strong>) transforms the daily activities of ISFs, reducing operational effort and increasing the quality of the physician-scientist relationship.  <\/li>\n<\/ul>\n<p><strong>Agenda<\/strong> <\/p>\n<ul>\n<li><strong>Challenges in the pharmaceutical market and the role of CRM: <\/strong>new regulations, changing HCP expectations, pressure on business processes, and the end of legacy systems.  <\/li>\n<\/ul>\n<ul>\n<li><strong>Agentforce Life Sciences &#8211; Live Demo: <\/strong>The ISF work cycle in a concrete demo: visit planning, preparation with AI insight, interaction with the HCP, automatic synthesis, next best action, and data enhancement.  <\/li>\n<\/ul>\n<ul>\n<li><strong>How to evolve CRM from an operational tool to a strategic layer: <\/strong>how CRM becomes the company&#8217;s &#8220;nervous system&#8221;: from data collected in the field to operational insight to strategic decision-making.<\/li><br> \n<li><strong>From migration to modernization: data, governance and roadmap: <\/strong>design approach, KPIs and governance to introduce AI and new CRM models in a structured and sustainable way.  <\/li>\n<\/ul>\n<ul>\n<li><strong>Concrete experiences and cases<\/strong><\/li><br> \n<li><strong>The value of counseling and adoption<br><\/strong>\n<p>&nbsp;<\/p>\n<\/li>\n<li><strong>Final Q&#038;A with experts:<\/strong> a face-to-face discussion to bring home practical and immediately applicable answers<\/li>\n<\/ul>\n<p><strong>Speakers<\/strong> <\/p>\n<ul>\n<li><strong>Claudio Abbiati<\/strong> &#8211; Executive Director Sales &#038; Marketing, Aeonvis  <\/li>\n<\/ul>\n<ul>\n<li><strong>Roberto Marcon<\/strong> &#8211; Salesforce Solutions Lead, IBM Consulting  <\/li>\n<\/ul>\n<ul>\n<li><strong>Andrea Beretta<\/strong> &#8211; Salesforce Industry Expert, IBM Consulting  <\/li>\n<\/ul>\n<ul>\n<li><strong>Luca Caucchioli<\/strong> &#8211; Solution Engineer, Agentforce LSC, Salesforce  <\/li>\n<\/ul>\n<ul>\n<li><strong>Benedetto Virzi<\/strong> &#8211; Presales Manager Salesforce, Aeonvis  <\/li>\n<\/ul>\n<p><strong><br>  How Aeonvis, IBM and Salesforce support the change process<\/strong> <\/p>\n<p>CRM transformation in pharma requires more than technology.  <\/p>\n<ul>\n<li><strong>Aeonvis<\/strong> supports companies as a specialized Life Sciences systems integrator, accelerating the adoption of Agentforce Life Sciences and ensuring efficiency, scalability, and user adoption.  <\/li>\n<\/ul>\n<ul>\n<li><strong>IBM<\/strong> brings proprietary methodology, assets, and accelerators for data centricity, secure and compliant migration, governance, and the introduction of AI at enterprise scale.  <\/li>\n<\/ul>\n<ul>\n<li><strong>Salesforce<\/strong>, with its <strong>Agentforce Life Sciences<\/strong>, offers an AI-native platform that unifies business, medical, and market data, supporting ISF and management with predictive and actionable insights.  <\/li>\n<\/ul>\n<p><strong>Aeonvis<\/strong>, in partnership with<strong> IBM<\/strong> and <strong>Salesforce<\/strong>, propose an integrated approach to evolve CRM from an operational tool to a strategic lever of growth.  <\/p>\n<p><strong style=\"font-size: inherit;\"><br>Why participate<\/strong><span style=\"font-size: inherit;\"> <\/span><\/p>\n<ul>\n<li>Understand why <strong>CRM<\/strong> migration in <strong>pharma<\/strong> is never just an IT project and how to engage the business from the start  <\/li>\n<\/ul>\n<ul>\n<li>See a <strong>live demo<\/strong> on the <strong>real cycle of ISF<\/strong>: from visit planning to next best action generated by AI  <\/li>\n<\/ul>\n<ul>\n<li>Bringing home a <strong>concrete roadmap<\/strong>: KPIs, adoption steps, and change management levers applicable to your context  <\/li>\n<\/ul>\n<ul>\n<li>Engage directly with <strong>Aeonvis<\/strong>, <strong>IBM<\/strong>, and <strong>Salesforce<\/strong> <strong>experts<\/strong> on challenges specific to your industry  <\/li>\n<\/ul>\n<p>If you have responsibilities on digital transformation in a <strong>Pharma<\/strong> or <strong>MedTech<\/strong> company, this is the event where you will find speakers who speak your language, with data, real cases and practical answers.  <\/p>\n<p>\ud83d\udd17 Places are limited. Sign up now! \u2192 <a href=\"https:\/\/shorturl.at\/ke2Oq\" target=\"_blank\" rel=\"noopener\">https:\/\/shorturl.at\/FXv8Y<\/a>  <\/p>\n<p><strong>May 26, 2026 | 11:00 a.m. &#8211; 12:30 p.m. <\/strong><br\/><strong>Free live streaming <\/strong><br\/><strong>Also viewable on the<\/strong> <a href=\"https:\/\/www.linkedin.com\/company\/aeonvis\/\" target=\"_blank\" rel=\"noopener\">Aeonvis LinkedIn page<\/a><\/p>\n<p>For more information: <a href=\"mailto:marketing@aeonvis.com\" target=\"_blank\" rel=\"noreferrer noopener\">marketing@aeonvis.com<\/a> <\/p>\n<p>We are waiting for you!  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how Pharma and MedTech companies are evolving CRM from an operational tool to a strategic growth lever, thanks to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,699],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM in pharma: from visit register to strategic lever. 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