AGENTFORCE AT WORK event: AI and Automation for businesses
On March 24, 2025, theAgentforce at Work event, organized by Aeonvis in collaboration with Salesforce, was held at theAccademia Artisti in Rome. This initiative was an important opportunity to explore the impact of Artificial Intelligence (AI) in Customer Relationship Management (CRM) and Marketing Automation. Together with industry experts, Salesforce representatives, and customers, we discussed how AI is revolutionizing customer service management, operations, and marketing.
The Impact of AI on Service, Operations and Marketing
Salesforce’s “Agentforce” agents are transforming business workflows through advanced automation. These AI-based solutions lighten the load on business users by automating repetitive tasks and allowing teams to focus on higher value-added tasks.
- Customer Service:During the event, Benedetto Virzi, South Central Sales Manager at Aeonvis, and Federica Taddio, Senior Consultant Agentforce at Aeonvis, explained how Salesforce virtual agents improve customer service efficiency.AI enables them to automatically respond to customer inquiries, route tickets intelligently, and provide targeted suggestions based on historical data, reducing wait times and improving the overall customer experience.
- Operations:AI enables companies to automate internal processes, reducing inefficiencies and human error. Agentforce manages complex workflows, ensuring consistency and transparency in the management of documents, orders and approvals. This enables companies to optimize resources and increase productivity.
- Marketing Automation:Chiara Petrarca, Senior Consultant Marketing Automation at Aeonvis, delved into the use of AI in marketing, highlighting how Salesforce helps companies optimize campaigns through advanced analysis of real-time data. Advanced segmentation capabilities enable the creation of highly specific user clusters for targeted campaigns, improving ROI and customer retention. Integration with CRM allows AI agents to interact with customers across multiple channels, providing a smooth and consistent experience. In addition, predictive AI makes it possible to anticipate customer needs and suggest products or services based on past behaviors.
Testimonials and strategic value of Agentforce
The event featured two Aeonvis clients, Artists Academy and of theItalian Association of Private Hospitals (AIOP), who shared their experience with Salesforce CRM solutions. Both entities highlighted the success of these technologies in managing data and strengthening stakeholder relationships.
Massimiliano Ferri, Enterprise Account Executive at Salesforce, delved into the strategic value of Agentforce, highlighting how AI and automation enable companies to:
- Increase operational efficiency by reducing time and costs;
- Improve the customer experience with quick and personalized interactions;
- Integrating AI, CRM, and predictive analytics for data-driven decisions;
- Making business processes more fluid and scalable, accelerating digital transformation.
He also stressed the importance of a data-driven approach, leveraging real-time data analysis to optimize business strategies and anticipate customer needs.
Networking and Future Perspectives
In addition to presentations and live demos, the event offered participants the opportunity to network, exchange ideas, and share best practices. Special thanks go to Salesforce for its contribution in discussing the role of AI in the future of CRM.
Testimonies from the Artists Academy and AIOP added further value, illustrating how collaboration with Aeonvis has improved data management and strengthened stakeholder relations.
The event was also attended by Stefania Blandini, Account Executive Commercial at Salesforce, as well as an audience of customers and prospects, who contributed to the discussion with insights and reflections on industry developments. The discussion continued with Q&A sessions and an aperitif, encouraging dialogue between participants and experts.
Special thanks
Sincere thanks to all the speakers, participants and organizers who made this moment of discussion and innovation possible. Special thanks to Andrea Albanese, ICT Manager at AIOP, and Benedetta Aloisi, Head of Marketing & Communication Department at Accademia Artisti, for their testimonies on the value of CRM in their realities. Finally, thanks to Salesforce for its fundamental contribution to the discussion on the future of CRM and AI.
Want to review the meeting?Contact us now to receive the recording and slides with key insights shared during the event.
